What matters most is clarity, character, and consistency—traits that local boutiques already embody in person, and can translate online with the right strategy.
A well-timed and thoughtful approach can turn a quiet quarter into a record-breaking one. To truly ride the seasonal wave, you have to think creatively and meet your audience where they are, not just when they are ready to spend.
You do not have to be a tech wizard to stay safe, but you do need to understand a few key realities that will shape how you protect what you are building.